Ruth Cheong

Brief: Create a brand and identity for a personal security company, including letterhead, business card, brand positioning statement, and guidelines.

Bulwark is an exclusive personal security company that provides confidential private protection. The target audience is celebrities, business men and companies. The logo is always presented by itself and applied to the exterior of matchbooks, business cards, and letters. To create mystery the logotype isn't revealed until they are opened. The logo is also applied to a pin which can be given to prospective clients as a gift and matchbooks were created for security guards to give to inquiring clients.